I have read much research on the importance of interface usability and its ability to help users achieve their goals. But what about aesthetics, does it matter? Based on the papers that I’ve read, it seem that researchers do not think that aesthetics play much of a role in usability. Is that the case? Aren’t we humans naturally drawn to things which appeal to our low level visual system? Are users just interested in how easy the product can help them meet or their goals and unconcerned about how pretty it looks? I can only wonder?